JORDAN CHRIS PAUL LAUNCH

To launch Chris Paul’s first signature shoe with Jordan Brand, we went back to his roots. Titled “HOMECOMING,” his family and home are most important to him, so it was only fitting that we told the world about who he is and where he came from through this photo essay. Shot on location in Winston-Salem, NC to make it authentic.

Art Direction: Sean Butterly

Photography: Marcus Erickson

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JORDAN CP3.IV CAMPAIGN