Creative + Art Direction Sean Butterly

Digital Design Stephen Lee

Agency Hovercraft

OBJECTIVE: The Nike Design Org approached us to help create a new approach to attract design talent from non-traditional backgrounds. We drove the creative direction from top to bottom. Identifying a best-in-class agency that could understand this unique ask, as well as driving the vision through leadership and multiple stakeholder teams.

OUTCOME: John Hoke, Nike’s Chief Design Officer, posted the first video to his LinkedIn page, leading to nearly 1,500 views to-date. The design landing page has had 6,300 views since January. The campaign continues to roll out and make an impact in the design community.

To convey the idea of craft within Nike design and Nike careers, we leaned into abstract 3D objects, grids, and colors that conveyed a sense of work in progress (WIP). Reflecting the sentiment that there is always room to get better in reaching for perfection from creating better products, to improving athlete performance, to improving one’s career and craft. Everyone has he opportunity to craft a better future.