NIKE CLEATED CATEGORY BRANDING

The Nike cleated category needed a cohesive identity system that reflected not only their main sports (Football, Baseball, Lacrosse), but also it’s three product segments Vapor (Speed), Alpha (Agility) and Force (Power). The goal was to create unified branded look for the entire category, while reflecting the unique qualities of it’s specific segments. This branding system delivered visual cues to consumers about what each product was built for.

Design Direction: Steve McClard

Art Direction + Design: Sean Butterly