NIKE KOBE 8 APPAREL GRAPHICS

The accompanying apparel collection for the Kobe 8 signature line required a robust visual center that evolved over the course of a year. Working cross-functionally with the footwear and color team, I helped drive a consistent visual language for graphics. The concept reflected Kobe’s insight of wanting a systemic, utilitarian approach to his product. The graphic inspiration of his insight was military info-graphics and thermal vision. This was also the first time the apparel collection had been included in the launch event. Click here for the Nike News article.

Art Direction + Design: Sean Butterly

INSPIRATION