2022 BEIJING OLYMPICS

Given the outdoor nature of the winter games, the goal was to inspire athletes by reminding them of America's greatest natural treasures, the National Parks. The graphics were inspired by the iconic campaigns of the WPA era created to promote the Parks. This was America's first sustainability project on the grandest scale. A perfect connection to the sustainability achievements of this collection.

The USA Medal Stand uniform comprised of NIke’s ACG gear. Highly detailed trims throughout, highlighting the National Park story, and finished off with the USA ambigram mark threaded throughout the collection. It was designed to read in either vertical orientation. So whether walking to the podium or with their hand over their heart, USA pride comes through loud and clear.

Art Direction + Design: Sean Butterly

INSPIRATION